Growth through Experiences

The Danish Enterprise and Construction Authority has carried out a study of the experience economy in Denmark.

The study combines several different analytical approaches to the experience economy, which is unprecedented – also in an international context. Most international studies focus on the creative industries.

This analysis goes further and analyses the experience industries in Denmark and how the rest of the business community can use experiences for creating innovation and growth. At the same time, the study analyses the contribution of creative skills to the development of the experience economy. The fact that businesses incorporate experiences into their work is not new any more. The new elements, however, are that many businesses across all industries are doing it and that experiences are now an important competitive factor in the global market.