Frontpage
 Growth through Experiences
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Table of Contents
Growth through Experiences
– Ten case studies of Danish businesses in the experience economy
- Common business characteristics in the collection of case studies
- # 1. Consumer demand for values and identity
- # II. Businesses enter into creative alliances
- # III. Businesses use experiences strategically
- # IV. It takes originality, creativity, drive and visionary leaders
CASE 1: VIPP
A traditional industrial product that became the most expensive waste bin in the world
CASE 2: NORDISK SKOLETAVLE FABRIK A/S
Create a more open business by offering experiences
CASE 3: ESRUM ABBEY
A journey of experiences involving beer, monks, herbs and reflection
CASE 4: KVADRAT
Using experiences to intellectually stimulate customers
CASE 5: HJULMAND & KAPTAIN LAW FIRM
Theatre director lays the groundwork for better service and organisational changes
CASE 6: THE ROYAL DANISH THEATRE
Unique experiences result in lucrative partnerships
CASE 7: SAMSUNG DENMARK
Moving beyond bites and bytes to experiences and design
CASE 8: THE MEYER GROUP
Experiences generate value in the food industry
CASE 9: JYSKE BANK
Unique customers experiences – a competitive factor in the financial sector
CASE 10: ANTHON BERG
The modern connoisseur leads the way for Danish chocolate giant
