Publikationer

Growth through Experiences - an anlysis of Denmark in the experioence economy - 06.05.2009

The Danish Enterprise and Construction Authority has carried out a study of the experience economy in Denmark. The study combines several different analytical approaches to the experience economy, which is unprecedented - also in an international context. Most international studies focus on the creative industries. This analysis goes further and analyses the experience industries in Denmark and how the rest of the business community can use experiences for creating innovation and growth. At the same time, the study analyses the contribution of creative skills to the development of the experience economy. The fact that businesses incorporate experiences into their work is not new any more. The new elements, however, are that many businesses across all industries are doing it and that experiences are now an important competitive factor in the global market.

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Growth through Experiences - Ten case studies of Danish businesses in the experience economy - 06.05.2009

The case study presents ten stories about how some Danish businesses use experiences and creative skills to differentiate themselves in the market and become more competitive in the national and global economies. The experience economy is now on the agenda of consumers, businesses and politicians. On the one hand, the experience economy is selling "pure" experiences, such as a ride on a carousel in an amusement park, going to a Madonna concert, watching Speedway races, or visiting the Naional Art Museum. In these instances the experience itself is the primary product. But the experience economy encompasses the entire business community - or at least it has the potential to do so. Experiences can be used systematically in the business community to create value. Businesses that are capable of giving consumers an experience can differentiate themselves from their competitors and thus enhance the possibility of being able to charge a higher price for their products and services.

» Bestil publikation: Growth through Experiences - Ten case studies of Danish businesses in the experience economy
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Vækst via oplevelser - 07.10.2008

Erhvervs- og Byggestyrelsen har gennemført analysen "Vækst via oplevelser", der er en analyse af Danmark i oplevelsesøkonomien. Analysen kombinerer flere forskellige analytiske tilgange til oplevelsesøkonomien. Det er nyt - også internationalt set. De fleste internationale analyser handler om de kreative erhverv. Nærværende analyse gå videre og analyserer oplevelseserhvervene i Danmark, og hvordan det øvrige erhvervsliv kan anvende oplevelser til at skabe innovation og vækst. Samtidig analyseres de kreative kompetencers bidrag til udviklingen i oplevelsesøkonomien. At virksomheder arbejder med oplevelser, er der efterhånden ikke noget nyt i. Det nye er imidlertid, at mange virksomheder på tværs af alle brancher gør det, og at oplevelser nu er et vigtigt konkurrenceparameter på det globale marked.

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Vækst via oplevelser - cases - 07.10.2008

Casesamlingen præsenterer 10 konkrete eksempler på virksomheder, der alle har anvendt oplevelser strategisk som en kilde til innovation og vækst. Formålet med de 10 virksomhedsfortællinger er at inspirere alle dele af erhvervslivet til at anvende oplevelser som kilde til innovation og vækst. Fortællingerne viser, hvordan danske virksomheder konkret arbejder med oplevelser som et middel til at skabe øget værdi for virksomheden. Oplevelsesøkonomi er kommet på forbrugernes, virksomhedernes og politikernes dagsorden. Oplevelsesøkonomi er på den ene side salg af "rene" oplevelser som fx en karruseltur i BonBon-Land, Madonna i Horsens, Speedway i Vojens og DJ fester på Statens Museum for Kunst. Her er oplevelsen det primære produkt. Men oplevelsesøkonomi omfatter - potentielt - hele erhvervslivet. Her kan "oplevelser" anvendes systematisk som værdiskaber. Virksomheder, som formår at give forbrugerne en oplevelse, kan differentiere sig fra konkurrenterne og styrker dermed muligheden for at kunne tage en højere pris for deres produkter og serviceydelser.

» Bestil publikation: Vækst via oplevelser - cases
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