Art will make the Danish pavilion stand out

The synthesis of architecture and the art works created by three very talented, young Danish artists will make the Danish pavilion stand out in Shanghai, says associate professor, Dr Maria Fabricius Hansen of the New Carlsberg Foundation, one of the national partners in the Danish Expo project. 

-  The special thing about the Danish Expo 2010 pavilion is that art is an integrated part of the pavilion. In my view, this creates a very positive image of Denmark, leading to extremely favorable branding of the Danish companies involved, says Dr Maria Fabricius Hansen.

The New Carlsberg Foundation has been involved in Danish Expo projects in the past, but this time the Danish Expo pavilion matches the aim of the foundation extraordinarily well.

Read the full interview with Maria Fabricius Hansen in our newsletter.