Facts about Expo Shanghai 2010

About EXPO
World exhibitions are global, non-commercial exhibitions that have been held since 1851. The world exhibitions are considered the Olympic Games of economics, science, and technology – with emphasis on intercultural dialogue, the strengthening of international relations and the exchange of solutions to global problems. In 2008, a smaller-scale world exhibition was held in Zaragoza,Spain.

About World EXPO 2010 Shanghai
The world exhibition in Shanghai bids fair to become the greatest ever. More than 200 nations will participate, and 70 million people are expected to visit EXPO during the six exhibition months. The overall theme for the World EXPO 2010 Shanghai is “Better City, Better Life”, and it is the first time that a world exhibition puts focus on the development of cities.

About Denmark’s EXPO participation
With a budget of DKK 150 million, the participation in the Shanghai world exhibition will be Denmark’s largest EXPO project so far. The Ministry of Economic and Business Affairs invests DKK 75 million, while Realdania, as the major private contributor, invests DKK 50 million.

A.P. Moller - Maersk, GRUNDFOS, Vestas Wind Systems and The Danish Agricultural Council (Arla Foods, Kopenhagen Fur and Carlsberg) contribute a total of DKK 20 million, while the New Carlsberg Foundation has undertaken to embellish the pavilion.

The object of the Danish participation in Shanghai is part of the government’s strategy for an offensive global marketing of Denmark. Based on the overall EXPO 2010 theme, Danish architects and town planners, as well as leading Danish companies, will have the opportunity of demonstrating overall solutions to strengthen Danish positions and the potential of Danish business in relation to the enormous challenges posed by the Chinese development.

About the National Committee
The Danish participation in the EXPO 2010 is organised by a National Committee whose primary task is to profile the participation to the public and to ensure the quality and balance of the Danish exhibition.

HRH The Crown Prince of Denmark has accepted to chair the National Committee; the other members of the Committee are:

Brian Mikkelsen, Minister for Economic and Business Affairs

Flemming Borreskov,Managing Director, Realdania

Jens Eskelund, Diretor of Maersk China Ltd., A.P. Moller - Maersk

Niels Due-Jensen, Chairman of the Board, GRUNDFOS

Ditlev Engel, Managing Director, Vestas Wind Systems A/S

Jan Laustsen, Managing Director, the Danish Agriculture and Food Council

Maria Fabricius Hansen, Associate Professor, Dr. Phil., the New Carlsberg Foundation