Collection EXPO 2010

The design competition aimed to create a collection for management, guides, cafe and shop staff´.

The collection underlines the overall concept of the pavilion – “Welfairytales”, which is a holistic story about Denmark’s unique strengths, told with a point of departure in the shared aspects of China and Denmark.

May-Britt Gram and Hanne Larsen’s point of departure is the architectural shape of the EXPO-pavilion with references to The Little Mermaid. Also the fact that so many Danes bike is shown in the design as a fragment of a bike wheel is used as a significant symbol that reappears throughout the collection.

The colour red is used as a symbol of the traditional colour in both China and Denmark, and the requirement of sustainability is fulfilled by using organic and intelligent textiles.

The Common Collection

The Management Collection

Guides and Shop Collection - I

Guides and Shop Collection - II

Guides and Shop Collection - III

Café Collection

All images can be downloaded in high resolution format under "Press Photos".